Monthly Archives: February 2012

Everybody Online Thinks Like Me

We all know that the internet is in a continual state of growth and change. The common sentiment is that the internet has opened the gates for increased dissemination of information; everyone and their mother now has a blog (like … Continue reading

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Strengthen Your Brand by Doing Good

By now, we’re all familiar with cause marketing. Why? Because more and more businesses, whether product or service or entertainment-focused, are using cause marketing to strengthen their brand. Cause marketing happens when brands tie their marketing efforts with support for … Continue reading

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An Unusual Mission in Vermont Media

When I graduated from college, I was afraid. Afraid I was going to have to choose a single medium for my storytelling “career.” Instead of choosing, I combined my skills with those of a fellow storyteller, my dad. We looked … Continue reading

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Thank you for being a little different.

It’s not often that you can point to a single trigger to explain a purchase. Usually it’s a myriad of beliefs and habits, combined with convenience, that lead almost unconsciously to a purchase decision. As a marketer, it can be … Continue reading

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