Category Archives: Audience Analysis

Gold’s Gym Assumes Wrong

We’re all guilty of assumptions. It’d be pretty hard to get through life without making assumptions. We look at facts and then we put together the most reasonable story. Here’s an example: Fact: He has big muscles. (You can observe … Continue reading

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Measuring Marketing Wins

Every organization wants to measure return on investment. Marketing budgets are often on the chopping block. So how do marketing departments determine the return on investment for each of their activities? There’s an old adage that says half of all … Continue reading

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Everybody Online Thinks Like Me

We all know that the internet is in a continual state of growth and change. The common sentiment is that the internet has opened the gates for increased dissemination of information; everyone and their mother now has a blog (like … Continue reading

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Strengthen Your Brand by Doing Good

By now, we’re all familiar with cause marketing. Why? Because more and more businesses, whether product or service or entertainment-focused, are using cause marketing to strengthen their brand. Cause marketing happens when brands tie their marketing efforts with support for … Continue reading

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An Unusual Mission in Vermont Media

When I graduated from college, I was afraid. Afraid I was going to have to choose a single medium for my storytelling “career.” Instead of choosing, I combined my skills with those of a fellow storyteller, my dad. We looked … Continue reading

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