Category Archives: Marketing

Mom Was Right: It’s Best To Share

I was reminded this past week, once again, that sharing information is one of the greatest ways to differentiate yourself, position your services and products, grow a customer base, and build loyalty. And I’m not talking about sharing little tidbits … Continue reading

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Smiling: Contagious Energy

This past week my dad visited Seattle. Seattle’s great and it’s fun hanging out with my dad, so it was easy to go different places and smile. As we wandered the city, museums, and my home, I realized two essential … Continue reading

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Gold’s Gym Assumes Wrong

We’re all guilty of assumptions. It’d be pretty hard to get through life without making assumptions. We look at facts and then we put together the most reasonable story. Here’s an example: Fact: He has big muscles. (You can observe … Continue reading

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Workflow Systems that Work: Part Three

This is the last in a series of posts on workflow systems. The first post talked about my first rule: simplicity. The next post talked about my second rule: transparency. This post will cover my last two rules for workflow … Continue reading

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Workflow Systems that Work: Part One

This week a member of one of the other divisions of our Center asked to meet with me. Her team was having trouble tracking their projects, meeting deadlines, and determining whether or not to accept additional projects. She wanted to … Continue reading

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