Don’t blink: you’ll fall behind.
The marketing and communications environment in which we work is constantly changing. New hardware, new software, new platforms, new best practices…it’s this dynamic environment that inspires new achievements and new challenges.
As a result, we are always looking for new tools and new skills. That’s why Brian and I have been long-time subscribers to lynda.com. Lynda.com’s mission is pretty clear, “Helping you learn, master, and apply digital tools and techniques.”
Although it’s not always perfect, it’s a great resource for professionals (and those looking to advance their cool personal projects). It’s a consistent way to select specific skills you want to advance in a way that can accommodate your busy schedule and doesn’t cost a fortune. Of course, the value of Lynda.com for you will depend on what you’re looking to learn — not all subjects are covered equally.
These video tutorials are available for as little as $25 per month. This tier allows you to cancel your subscription at any time, but it doesn’t include the exercise files for the tutorials, which is particularly annoying for the code-based tutorials.
If you are considering Lynda.com, my advice is to check the areas you are interested in to see if there are tutorials that look worthwhile. If there are, check to see if those tutorials have many exercise files. If you’re signing up to take tutorials that include a lot of these exercise files, I think you’d be better off to buy the premium level subscription for $375 annually (works out to $31.25 per month).
I would love to hear about your favorite ways to learn and advance your skills! There’s so much to learn that it’s nice to have some great resources on hand. Another amazing resource I love, which will have to be the subject of another blog, is TED Talks. Please leave your favorites in the comments box.